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ITINERO

Designing a better way for the average business traveler to efficiently get from curb to gate at the airport.

RATIONALE
For the average business traveler, the journey from curb to gate is filled with stress and chaos as the airport can be extremely unpredictable. Ideally, they seek a seamless journey through TSA to their gate, maximizing efficiency while still enjoying airport amenities. Itinero offers a solution tailored for frequent travelers, such as businesspeople, to plan their airport itinerary in advance. 
 
App features include pre-ordering drinks and food for swift pickup post-TSA, renting secure hotspots or private spaces away from the airport bustle, and suggesting optimal times based on data from other Itinero users. The Itinero app has a widget feature that provides live updates without requiring direct app access to promote efficiency. 
DELIVERABLES
MY ROLE
user research, project management, user interface design & prototyping
TOOLS USED
Illustrator, Miro, xD
THE TEAM
team of five designers
DURATION
15 weeks
START
UX RESEARCH
RESEARCH
CONFLICT
USER
IDEATION
01. CONTEXT
THE AIRPORT CAN BE STRESSFUL, EVEN FOR PROS

Business travelers are a common sight at airports, often found navigating the bustling terminals in pursuit of their professional endeavors. We asked the question: ​How can we design a better way for the average business traveler to efficiently get from curb to gate at the airport?

02. CONFLICT
PROBLEM STATEMENT

The journey from curb to gate for the average business traveler is filled with stress and chaos due to the unpredictability of the airport.

03. RESEARCH
METHODOLOGIES
  • interviewed 3 participants

  • conducted through Google survey

  • recorded responses & used data to inform future decisions

EMPATHY MAP
04. USERS
RESEARCH INSIGHTS
  • Waiting time and congestion at transportation options and security are sources of frustration and stress

  • The need for quiet and comfortable workspaces, access to power outlets, and more food options

  • The need for speed and efficiency in their check-in process

  • The role of technology in managing their travel schedule and work

USER PERSONA
AS-IS MAPPING
05. IDEATION
IDEA INVENTORY
CONCEPT DIRECTIONS
SERVICE MAP
SITE MAP
USABILITY TESTING
  • conducted as a moderated test (3 participants) using the think aloud technique

  • individual test sessions took 15-30 minutes.

  • process included a short briefing, completion of tasks using the Itinero app, and debriefing.

AFFINITY MAPPING
TESTING INSIGHTS
  • Need a clear difference between default and planned itinerary screens

  • Does “PROFILE” in the bottom navigation serve a purpose? 

  • Users want to feel more prompted to add tasks to itinerary 

  • Users shouldn’t have to open app while at airport (notification system) for efficiency

06. SOLUTION
APP DESIGN
dashboard.png
default flight schedule.png
amenities.png
planned flight schedule.png
hot spot details.png
food options.png
WIDGET DESIGN
rental activated.png
airport arrival.png
completed.png
boarding soon.png
APP DESIGN
SOLUTION
WIDGET DESIGN
CONTEXT
IDEATION
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