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MUSEUM OF ENTOMOLOGY

Revitalizing a brand identity to encompass a lively, modern appearance while retaining its appeal to individuals of all age groups.

RATIONALE
The Museum of Entomology is a designated space for the education and conservation of all insects. The proof of evolution lives here. 
 
Inspiration was taken from the Bug Museum’s previous branding, which emphasized kid-friendliness. This evolution of the brand identity is more contemporary consisting of rounded elements with a lively color palette. The goal was to design an identity compelling to an older audience, but still vivacious enough to keep the younger audience as well.
 
Additional deliverables alongside the brand identity include a stationary set consisting of a letterhead, envelope and business card variants, a poster series advertising different exhibits, out-of-home advertisements, a postcard series, a gift card and a website. Alongside a coffee table book that would be sold in the museum’s gift shop.
DELIVERABLES
TOOLS USED
Illustrator, Indesign, Photoshop, Xd
DURATION
18 weeks
START
WEB DESIGN
WEB DESIGN
IDENTITY SYSTEM
STATIONERY SET
MOE_STATIONARY_MOCKUP.png
OUT OF HOME ADVERTISEMENT
Screenshot 2024-04-16 at 5.10.21 PM.png
butterflyfestival_ad.png
creepycrawlers_ad.png
EXHIBIT POSTER SERIES
Screenshot 2024-04-16 at 5.29.21 PM.png
IDENTITY SYSTEM
SOCIAL MEDIA
SOCIAL MEDIA
EDITORIAL DESIGN
COFFEE TABLE BOOK
EDITORIAL DESIGN
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